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Tuesday, 7 July 2015
Identity Amplification

Self, Identity, and Social Movements (Social movements, protest & contention),
Ed. Sheldon Stryker, Timothy J Owens and Robert W White, University of Minnesota Press, 2000,
Chapter 2 "Identity Work Processes in the Context of Social Movements" (pp. 41-67), page 49-50

The first of Snow and McAdam's four possible identity construction processes is 'identity amplification', which:

involves the embellishment and strengthening of an existing identity that is congruent with a movement's collective identity but not sufficiently salient to ensure participation and activism.

For a Jewish believer to feel comfortable in church, he/she must have the church-liking part of them strengthened. Perhaps they have had previous experience of church - as a child or before they knew they were Jewish - and this can be reached and amplified. Snow and McAdam explain:

The identity that has now moved centre stsge was not foreign to the oerson's biography. Rather, it may have been a significant, moderately salient, or peripheral identity in one's past.

The more this identity can be amplified, they say:

the stronger the identification with the movement and the more blured the distinction between personal identity and collective identity.

Posted By Jonathan, 8:00am Comment Comments: 0